The Case Builder: For Growing Firms
Plan Overview
The Case Builder plan is built for established law firms competing in crowded markets. With scalable website tools, advanced marketing support, and strategies tailored to your practice areas, this plan helps you attract higher-quality clients, expand your reach, and consistently stand out locally.
What’s Included in The Case Builder
Customizable Themes
Choose from our growing collection of lawyer-focused templates designed to fit every style of firm.
Whether your practice emphasizes:
criminal defense
family law
personal injury
immigration
civil litigation
We have an out-of-the-box solution tailored to your needs. Each template is fully customizable with your branding, colors, photography, and team details — ensuring your site reflects the unique personality and professionalism of your firm.
Custom Website Copywriting
Every page includes client-friendly copywriting written specifically for law firms. Our writers make complex legal concepts easy to understand while building credibility and trust. From explaining your practice areas clearly to creating compelling calls to action, the copy is designed to connect with potential clients and motivate them to reach out for help.
Google Analytics Setup & Event Tracking
We install and configure Google Analytics with custom event tracking so you can measure what actually matters. From contact form submissions and phone calls to practice-area page visits and click-to-call actions, you’ll have clear insight into how potential clients are engaging with your site and where new inquiries are coming from.
Local SEO & GEO Audit
Consistency matters in local SEO. We audit your firm’s name, address, and phone number (NAP) across online directories and legal platforms, then fix errors and duplicates. This ensures potential clients — and Google — always see accurate, trustworthy information about your firm.
Citation (NAP) Cleanup
We review and clean up your firm’s NAP information across legal directories, map listings, and business sites to eliminate inconsistencies. This improves trust, strengthens local rankings, and helps clients find you without confusion.
ALL PLANS INCLUDE:
Secure Web Hosting: Your website is hosted on fast, reliable servers with built-in SSL (https), ensuring potential clients can always access your firm online safely.
Legal-Industry Privacy & Accessibility Standards: Every site is designed to meet appropriate privacy, confidentiality, and accessibility expectations, protecting client information and maintaining trust.
Ready to launch your firm online?
Get started in just a few clicks.
Optional Add-Ons
Not every firm needs the same level of marketing right away — that’s why we offer flexible add-ons you can layer onto your plan as your practice grows. Choose from local SEO, paid advertising, and monthly digital marketing services to expand your visibility, attract higher-quality clients, and strengthen your online presence.
LOCAL SEO ADD-ONS
Local SEO & GEO Audit
We perform a complete review of your firm’s local online presence to uncover opportunities and gaps that may be preventing you from ranking higher in search.
Website & Technical Review
Evaluate on-page SEO, site speed, mobile usability, and crawlability.
Google Business Profile Analysis
Assess completeness, accuracy, and performance of your GBP listing and map visibility.
Competitive Benchmarking
Compare your search presence with local competitors to identify what it will take to outrank them.
LINK BUILDING
High-quality backlinks remain one of the strongest signals Google uses to rank your site. We help your law firm earn relevant, trustworthy links that strengthen authority and visibility.
Quality Over Quantity
Secure backlinks from credible legal, professional, and reputable local business sites to boost your domain authority.
Relevance First
Focus on links that align with your practice areas, bringing in better client traffic and stronger SEO impact.
Sustainable Growth
Build links gradually and naturally to avoid penalties and create long-term ranking power.
Blog Posts
Monthly keyword-optimized blogs designed to answer common legal questions and showcase your expertise. These articles not only improve search rankings but also give potential clients useful content to reference and share, building trust in your firm.
SEO-Driven Topics
Blogs crafted around real search trends like “How does bail work?”, “What happens during a divorce consultation?”, or “Do I need a personal injury lawyer?”
Client Education
Clear, engaging content that breaks down complex legal topics in plain language and positions your firm as the authority.
Shareable Resources
Posts designed to be easily shared on social media or email, helping extend your reach and visibility in your community.
Rank Monitoring
We track your performance for key legal search terms (“criminal lawyer near me,” “divorce lawyer in [city],” “personal injury attorney,” etc.) and local map pack visibility. You’ll know exactly where you stand against competitors and how your rankings improve over time.
Keyword Tracking
Monitor rankings for the high-value terms potential clients actually search when looking for legal help.
Map Pack Visibility
Measure your presence in local Google Maps results, where many legal searches begin.
Competitor Insights
Compare your performance against local firms to identify growth opportunities and stay ahead.
Reputation & Review Management
We monitor your firm’s online reviews across Google and key legal directories, respond to client feedback where appropriate, and flag anything that violates platform guidelines. By keeping a close eye on your reputation, we help maintain trust and ensure your firm is represented accurately and professionally online.
Ongoing Monitoring
Track reviews across Google and major legal directories to stay informed about client feedback.
Professional Responses
Reply to client reviews where appropriate to demonstrate professionalism, clarity, and accountability.
Issue Resolution
Flag and report reviews that violate platform guidelines, protecting your firm from unfair or false claims.
Content Marketing
Effective content marketing goes beyond writing blogs — it’s about creating resources that educate, engage, and position your firm as the trusted legal expert in your community. We create a variety of assets designed to attract clients, support SEO, and build authority across multiple platforms:
Client Guides & Resources
Downloadable PDFs or checklists (e.g., “What to Bring to Your First Consultation” or “Your Rights After an Arrest”) that provide real value and build trust.
Infographics & Visual Content
Shareable visuals that simplify complex legal topics, perfect for social media and community engagement.
Social Snippets
Bite-sized educational posts repurposed from blogs to keep your social channels active and aligned with your SEO strategy.
And Much More
By combining educational, visual, and promotional content, we ensure your firm stays visible in search, relevant in your community, and consistently top of mind for potential clients.
Paid Advertising (PPC) Add-Ons
Campaign Setup (Google, Bing, Meta)
We set up ad campaigns tailored to your legal services, targeting potential clients who are actively searching for help.
Platform Setup
Configure accounts on the preferred advertising platforms to ensure proper structure from the start.
Keyword & Audience Research
Identify high-intent local search terms and define precise audience targeting based on your practice areas.
Ad Creative & Copywriting
Write compliant, client-focused ad copy that motivates clicks and builds trust in your firm.
Ongoing Campaign Management
Your campaigns are never static — we continuously refine targeting, budgets, and messaging to maximize ROI.
Bid & Budget Adjustments
Adjust spend so your ads appear at the right time to the right potential clients.
Ad Testing & Rotation
Regularly test headlines, descriptions, and creatives to improve performance and increase conversions.
Negative Keyword Management
Filter out irrelevant searches to eliminate wasted clicks and protect your budget.
Landing Page Optimization
Clicks are only valuable if they convert. We create or refine landing pages designed to turn visitors into qualified clients.
Conversion-Focused Design
Build layouts that highlight your services and make contacting your firm effortless.
Consistent Messaging
Align ad copy with page content for a seamless, trustworthy client experience.
Form & Call Tracking
Add tracking to measure exactly how many client inquiries come through the page.
Monthly Performance Reporting
We deliver clear, actionable reports that show how your advertising is performing month after month. Each report breaks down the numbers that matter most to your firm so you can see exactly how your investment is paying off:
Key Metrics
Track clicks, calls, form fills, and cost per lead across platforms.
Actionable Insights
Get recommendations on how to improve campaigns based on real performance data.
Monthly Digital Marketing Add-Ons
Account Management
A dedicated account manager ensures your campaigns run smoothly and stay aligned with your firm’s goals. From regular check-ins to proactive adjustments, we keep your marketing on track:
Single Point of Contact
Get a dedicated manager who understands your firm, your practice areas, and your objectives.
Ongoing Updates
We handle digital marketing adjustments, reporting, and communication with ease so you’re never left guessing.
Strategic Guidance
Clear recommendations and direction to keep your marketing aligned with your growth targets and client acquisition goals.
Digital Marketing Audit & Strategy
Every firm needs a roadmap. Our audits uncover what’s working, what’s missing, and how to reach more of the right clients. From there, we create a strategy that keeps your growth focused:
Comprehensive Review
Assess website performance, SEO, advertising, and social media presence.
Gap Analysis
Identify missed opportunities that could be driving new client inquiries.
Action Plan
Build a strategy tailored to your firm’s goals, practice areas, and market.
Social Media Management
We keep your firm’s social channels active, professional, and engaging so you stay connected to potential clients online. From content creation to posting, we make sure your brand stays visible:
Content Creation
Educational and engaging posts that highlight your practice areas, insights, and expertise.
Scheduling & Posting
Consistent updates across your social platforms at peak times for maximum visibility.
Community Monitoring
Keep an eye on comments, questions, and activity to maintain professionalism and build trust.
Performance Reporting
Know exactly what your marketing is delivering each month. Our reports translate complex data into clear insights you can use:
Key Metrics
Track traffic, calls, form fills, and qualified client inquiries.
Trend Tracking
See how your visibility, rankings, and engagement improve over time.
Clear Explanations
Reports written in plain language so you always understand what’s working and why.
Email Marketing Campaigns
Email remains one of the most effective ways to nurture leads and keep your firm top of mind. We manage the process end to end so you can focus on your clients:
Campaign Creation
Design and write branded emails tailored to your practice areas and audience.
Automation Setup
Send newsletters, legal updates, reminders, or follow ups automatically.
Engagement Tracking
Monitor opens, clicks, and responses to see what resonates and drives inquiries.
Is The Case Builder Right for Your Firm?
Your law firm is established but facing tough local competition.
You need more than a starter site — a robust online presence with room to scale.
You’re ready to attract higher-quality clients and strengthen your visibility across search and local maps.
The Case Builder gives growing firms the digital edge they need in crowded markets. With up to 10 professionally designed pages, custom legal-focused copywriting, Google Analytics setup, and Local SEO tools, this plan helps you expand your reach, capture more client inquiries, and stand out as the trusted choice in your community.